More and more talents are using video stories.

Shorts, Reels, Stories... the revolution has already begun.

Vertical video for mobile is the go-to format for communicating online and creating engagement. TikTok and Instagram are now unavoidable with the new generation and with advertisers.

Immersive, authentic, quick to produce, this content generates 10x more engagement than text (according to Twitter).

For recruiters and candidates, the time has come to seize this opportunity and seize this new format.

"Stories" : a new way to exist... and stand out as an expert.

Today, short videos are changing our consumption habits and the relationship to the services we use.

Stories are the most effective in addressing issues of memorization, reading intent and creating engagement.

This new trend leads every professional to think about new opportunities and needs to transform their communication into video stories.

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search […] They go to TikTok or Instagram.”

Prabhakar Raghavan

SVP Google’s Knowledge & Information organization

In all sectors, creating in stories reinforces

the impact of your communication.

Check out the latest TikTok trends.

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